An online community encouraging men to be stronger,
happier and healthier. Training, diet, and lifestyle advice
aimed at modern, busy men at an affordable price.
Kettlebells & Beers is an online fitness program aimed at men over 35. Why only men of a certain age? Because I feel this is a demographic that is often neglected in mainstream fitness marketing.
Healthism is a mainstream diet culture marketed mostly at affluent women and has created a common theme that food restriction and body reduction is ‘healthy’.
What this program sets out to do is help you to create a fitness lifestyle in which exercise, nutrition and self-care become priorities to you. Start by establishing a simple exercise habit by committing to a minimum of 3 x 20-minutes workouts per week.
That is the foundation from which you can build a stronger, leaner body and more resilient mindset. Become the version of you that you deserve to be. A man who is strong, confident and inspirational.
Strong men pick others up, they don’t hold them down. The program is housed in a private Facebook group, in which you will find a community of positive minded men all on different stages of their fitness journey and all willing to lend help and support to each other.
Whether you are a complete fitness beginner, getting back into fitness after a life-stress enforced layoff, or simply looking for a fresh challenge this is for you.
The program consists of:
Q. Do you advocate a specific diet approach?
A. No, I advise members on Calories and protein intake, the rest is up to them but informed by taste preference, lifestyle and fitness goals.
Q. I don’t need to lose weight can I still join?
A. Absolutely! The nutrition advice is aimed at either weight loss, weight maintenance or building muscle. If you just want to do the workouts, that’s fine too.
Q. I have an old injury that might affect my ability to do some of the exercises, will that be a problem?
A. Not at-all. Ask in the group and myself or any of the group mentors can offer exercise regressions or alternatives. You will likely find that strength training has a positive effect on chronic pain issues.
Q. I am an endurance athlete is this program suitable for me?
A. 100%, the minimum effective dose of 3 x 20-minute kettlebell workouts per week is an ideal volume of resistance training that could perfectly complement endurance sports.
Q. What do beers have to do with fitness?
A. We can all enjoy a beer and still lead a healthy life. There might even be some hoppy rewards for winners of certain fitness challenges.
Q. I don’t drink can I still join?
A. Definitely, if you don’t like beer just have a coffee instead.
Q. What’s the first rule of Kettlebells & Beers?
A. Don’t be a dick.