An online community encouraging men to be stronger,
happier and healthier. Training, diet, and lifestyle advice
aimed at modern, busy men at an affordable price.
Kettlebells & Beers is an online fitness program aimed at men over 35. Why only men of a certain age? Because I feel this is a demographic that is often neglected in mainstream fitness marketing.
Healthism is a mainstream diet culture marketed mostly at affluent women and has created a common theme that food restriction and body reduction is ‘healthy’.
What this program sets out to do is help you to create a fitness lifestyle in which exercise, nutrition and self-care become priorities to you. Start by establishing a simple exercise habit by committing to a minimum of 3 x 20-minutes workouts per week.
That is the foundation from which you can build a stronger, leaner body and more resilient mindset. Become the version of you that you deserve to be. A man who is strong, confident and inspirational.
Strong men pick others up, they don’t hold them down. The program is housed in a private Facebook group, in which you will find a community of positive minded men all on different stages of their fitness journey and all willing to lend help and support to each other.
Whether you are a complete fitness beginner, getting back into fitness after a life-stress enforced layoff, or simply looking for a fresh challenge this is for you.
The program consists of:
Q. Do you advocate a specific diet approach?
A. No, I advise members on Calories and protein intake, the rest is up to them but informed by taste preference, lifestyle and fitness goals.
Q. I don’t need to lose weight can I still join?
A. Absolutely! The nutrition advice is aimed at either weight loss, weight maintenance or building muscle. If you just want to do the workouts, that’s fine too.
Q. I have an old injury that might affect my ability to do some of the exercises, will that be a problem?
A. Not at-all. Ask in the group and myself or any of the group mentors can offer exercise regressions or alternatives. You will likely find that strength training has a positive effect on chronic pain issues.
Q. I am an endurance athlete is this program suitable for me?
A. 100%, the minimum effective dose of 3 x 20-minute kettlebell workouts per week is an ideal volume of resistance training that could perfectly complement endurance sports.
Q. What do beers have to do with fitness?
A. We can all enjoy a beer and still lead a healthy life. There might even be some hoppy rewards for winners of certain fitness challenges.
Q. I don’t drink can I still join?
A. Definitely, if you don’t like beer just have a coffee instead.
Q. What’s the first rule of Kettlebells & Beers?
A. Don’t be a dick.
Bias declaration. I love kettlebells. There, I said it! So let me just clarify one thing. Resistance training of any kind is great. I don't care if you are a bodybuilder, powerlifter, CrossFitter, kettlebller (is that a word?) or a Calisthenics guru. If you are performing repetitive movements under load you are doing resistance training and you are, therefore, strengthening your bones, muscles and mind and I applaud you! But seeing as Kettlebells are my personal favourite and the tool I use the most with my clients to help them become physically and mentally better versions of themselves, this article will focus on kettlebells, so there!
I’m assuming you know what a kettlebell is and that you also know what a beer is but why are these two, seemingly diametrically opposed, items combined into a fitness program? I’ll answer that question in a moment. But to clarify, Kettlebells & Beers is an online group fitness coaching program aimed at men over 35. Before getting more into what the program offers and how it works, let me answer some common questions.
How can being stronger help you to be a better runner? I can answer that by directing you to this blog from my archives. Basically, being stronger helps to improve power output and sprint speed. It can reduce injury risk, increase stride length and improve oxygen economy. Those are the main evidence-based benefits. So why don’t more runners compliment their running with strength and conditioning?